FAB Counsel, which stands for Fashion and Business Counsel, specializes in helping companies monetize in the FASHION, BEAUTY & LIFESTYLE arenas through our knowledge of the RETAIL marketplace & our network of Influencers, Tastemakers, & Media Outlets. We understand DIGITAL. We live & breathe SOCIAL MEDIA & CONTENT MARKETING. But, we also believe in the power of real-human connections. That’s why we blend online & offline practices with our expansive network to create campaigns and initiatives that allow our clients to reach their target audience and monetize! To us, PR & Marketing are useless if they don’t yield to SALES. Contact us if want to learn how we can help you leverage the fashion, beauty & lifestyle markets.



We are a vibrant, innovative and passionate team who just happen to help brands & companies do what they do best – MONETIZE! Our founders have a combined 20+ years in the retail industry, where they have built brands, ran & managed stores, and grew multi-million dollar businesses. Read about them below!


Enrico Moses - FAB Counsel

Enrico Moses

VP of Sales & Head of Creatives

Enrico joined FAB Counsel as the VP of Sales & Head of Creatives. His 13+ years of fashion industry experience comes from owning a mens boutique, managing menswear brands, & consulting for retail stores. He’s also the owner & chief curator of the digital publication, 7 Days Theory, which he organically grew through genius content creation & social media (7DT averages 1 million views on Pinterest and acquires 40,000 hits on Tumblr alone!). Enrico’s skills in SALES, SOCIAL MEDIA, CONTENT, & CULTURE are what make him an asset to our clients and FAB Counsel.

Mary Vallarta - FAB Counsel

Mary Vallarta


Mary acquired her 9+ years of fashion industry experience in the buying offices of Macy’s, BCBG, Metropark, & Bebe. There, she learned what retailers look for in brands, what businesses need to grow & expand, and how to successfully market & sell to consumers. Mary uses these skills to work with our clients on a variety of projects. Her expertise in retail strategies, market trends & consumer behavior allow her to effectively leverage PR & Marketing for our clients. When she’s not busy with FAB Counsel, you can find her teaching a Fashion Promotions class at Los Angeles Trade Technical College or obsessing over food & travel.


These are the awesome companies & organizations we’ve partnered with on a variety of events & campaigns:



A list of the companies & organizations we had the honorary pleasure of working with:


Customer Testimonials


FAB Counsel is an absolute honor to work with. They are so on it & is helping me stay organized in a way that I know I could not do by myself!! They helped me get my jewelry on Tyra Banks, connect with a showroom, land retail accounts, negotiate with manufacturers and improve my social media! I honestly wouldn’t know how to navigate the fashion industry without them. They are really helping me make my dreams come true from the ground up!                             Natalia of Natalia Benson Jewelry
In our first month of working together, our sales grew by 80%. FAB Counsel’s efforts were the injection that made the difference in our business and I can see our stats getting better everywhere too — twitter, facebook, yelp and mailchimp. Thank you AGAIN for your hard work! Sebastian of Touch Vinyl
What can I say about FAB Counsel. They're the best in the BIZ. Our company Buttons & Bows in DTLA was a start up last year in 2011 and they're pretty much responsible for growing it to what it is today. A business! They gave us an unbelievable rate/ deal we couldn't refuse. We had no idea what they could do for a fashion boutique such as ours. They helped us from start up concepts, buying advice, pricing, store operations, but most importantly they put us on the map. They are Houdini's in social media and gets you all the right press contacts to feature you! Could not not recommend them enough. Monique of Buttons and Bows
My husband & I met with Mary of FAB COUNSEL in June 2013 and her evaluation helped us understand all of the steps in between product idea and retail sales. We discussed the niche market our designs appealed to and how to strengthen our brand message. After my consultation with Mary, I saw all of the little steps my husband & I had glossed over in our business plans. I left her office with a better understanding of the impact choosing the right type of models makes; how their image needs to embody our brand. I also learned about the importance of using engaging, lifestyle photos and how to tie everything together to solidify our overall branding. We've been working on these points ever since and are preparing to launch our new website this Spring. Without Mary, we would have been lost in the fashion world, not knowing how to use or optimize the tools and skills we already had. She gave us the confidence and knowledge we needed to make great strides with our fashion line. We will be forever grateful and look forward to showing her how far we've come. Tiese of Nekosen Designs


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