Social media is one the best newest marketing platforms for fashion companies! Unlike years past when fashion brands and retailers had to rely mainly on publications like Vogue, Elle, and Harper’s Bazaar to reach their audiences, social media has given them an interactive outlet that offers direct engagement with their target customers. It’s so easy for fashion companies to announce their sales on Facebook, broadcast their runway shows on YouTube, share their new arrivals on Pinterest & Instagram, and have a dialogue with their customers on Twitter. No wonder there are over 1 billion people on Facebook worldwide (Social Media Today). No wonder YouTube reaches more U.S. adults aged 18-34 than any cable network (Buffer App). And no wonder 72% of all Internet users are now active on social media (Social Media Today)! It would be a crime not to to engage with the huge audience that’s on social media! That is why these fashion companies are spending a ton of time and money on social media advertising, social media campaigns, and working with social media specialists.
Another very influential force that came out of social media that many brands are learning to leverage are fashion bloggers! These vocal individuals can amass thousands and even millions of followers who rely on them for advice and opinions on what to buy & wear. In fact, 61% of consumers make a purchase based on a blog post (Digital Sherpa) and 70% of consumers learn about companies through blogs instead of ads (Entrepreneur). Therefore, many fashion companies collaborate with digital influencers to appeal to their audience in hopes of converting them into their customers. Couple this with a strong and continuous social media presence and you have a recipe for an engaged fan-base in the digital space!
To show you which brands are dominating the social media scene, we’ve devised a list of the 40 Top Fashion Companies Dominating Social Media In 2014. Check out if your fashion brand made the list below! As cool & hip as our infographic may be, we know that just simply listing down the top 40 fashion companies that are dominating social media doesn’t necessarily help you improve your own social media presence. So, to aid in your efforts, we’ve devised a SUPER informative e-book specifically designed for fashion companies who want to start or improve their social media activities:
* Explains what social media is & why it’s important
* The different types of social media
* Why & how to use social media
* The 6 steps to use social media effectively
* Examples of good & bad posts
* How social media is changing
Just click on the free download button below to get access.
Now, you have the tools to begin your social media domination! Who knows, maybe you’ll make our list next year! This extensive blog post was written by the executive team of FAB Counsel. To learn how they can help your fashion company leverage social media, check out their services or email them directly.
The numbers below were gathered in April 2014. They may vary slightly from the companies’ current numbers based on daily new likes & followers.
|Fashion Company:||Facebook URL||Facebook Likes|
|Abercrombie & Fitch||http://www.facebook.com/abercrombie||8549450|
|Dolce & Gabbana||https://www.facebook.com/DolceGabbana||8441813|
|Fashion Companies||Social URL||Twitter Followers|
|Dolce & Gabbana||https://twitter.com/dolcegabbana||2019000|
|Abercrombie & Fitch||https://twitter.com/Abercrombie||513000|
The pictures, trademarks, products, and trademarked names are used throughout this book to describe various proprietary entities that are owned by third parties. No endorsement of information contained in this book is given by the different owners of the used products and trademarks, and no endorsement is implied by the use of any products, pictures, or trademarks in this book.
How to Use Social Media For Fashion Companies – 2014 Edition. Copyright © 2104 by FAB Counsel. All rights reserved. No part of this text may be reproduced without the written consent and approval from FAB Counsel.