As a business, should you create and distribute blog content? The answer is YES and below I share my suggestions as to why and how.
But first, let’s tackle the question of WHAT IS A BLOG?
A blog is your company’s personal online journal that allows you to talk about any particular subject you’d like to share with your audience. Therefore, it’s a form of content marketing and content marketing, as we know, is all about creating valuable, relevant, and consistent content to your clearly defined audience, with the intent to drive sales.
What that means is, blogging is used by businesses to market their products and services. In your case, it’s to promote your fashion merchandise. Here are other REASONS WHY BUSINESSES SHOULD BLOG.
For example, if you owned a men’s suit store, you can write articles on suit upkeep, advice on choosing cuts, tips on suit shopping – all this content provides the customer information on how to best take care of and shop for suits. So, when the customer is ready to buy a suit, where do you think he’ll go?
When you create content that is relevant to what you sell and what your customers look for online, you generate the RIGHT traffic to your blog post. Why is it the right traffic? Because you’re getting people who are actually interested in what you’re selling and talking about to read your blog post, which is a part of your website!
Getting people who are actually interested in what you’re selling as oppose to random individuals, heightens the likelihood of you getting new customers. How? Lets say 10 people who were searching on google for performance coaches landed on a blog post you wrote about “what to look for in performance coaches”. How likely is it for those people to become actual clients? More likely than random individuals visiting your site due to the fact that they are there for a specific purpose – to find a coach! Imagine if that’s how you acquired a significant amount of your traffic – that would increase your potential client count dramatically!
Because blogging directs more traffic to your site, it also increases the number of people who buy your products or hire you for the service you provide. As a result, sales transactions multiply.
Blogging gives you the opportunity to share your knowledge about your business. For example, let’s say you own a men’s suit store. Aside from just being known as a men’s suit store, you’ll also be known as a men’s suit stylist or expert. This will then drive more people to your site because they not only trust your product, but also your expert opinion.
Once a blog post is published, it has the potential to keep driving traffic forever. In fact, 50% of my traffic is driven by older blog posts. See how I’m still getting the benefits? As long as you create good content, it will continue to do its job of bringing visitors to your site.
If that’s not a good reason, I don’t know what is.
Figure out what content topics you’ll write about. Again, it must be related to what you sell and what your customers are seeking information about. For example, if your fashion brand sells women’s shoes, then your blog topics can consist of, “The right heel for any occasion” or “The perfect shoe for a knee length dress”. See how those topics provide the kind of information a shoe customer would look for, while at the same time gives the brand a chance to promote the shoes it sells?
This will dictate how many blog posts to write and when to publish them.
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