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#FABEvent: Social Media, Influencer, & Content Marketing-0
April 3, 2015

#FABEvent: Social Media, Influencer, & Content Marketing

Venue sponsored by Blankspaces Santa Monica
Food & beverages sponsored by Katie Haythorn of Thrive Home & Estates

You’ve all heard these terms before:

  • Social Media Marketing
  • Influencer Marketing
  • Content Marketing

But do you really understand how to use them effectively to grow your fashion, beauty, or lifestyle business?

  • Social Media – Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
  • Content Marketing – Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (Newscred)
  • Influencer Marketing – 61% of consumers make a purchase based on a blog post and 70% of consumers learn about companies through articles rather than ads (Social Media Today)

We work with businesses to develop creative and impactful ways that can grow their companies by using social media, influencer and content marketing. We could just be the ones to talk throughout this entire event but that wouldn’t be as much fun.

Instead, we want to make it a party, a party of panelists, of course!

You’ll get to hear from founders & executives of fashion, beauty, and lifestyle companies who have used 1, 2, or all 3 of these marketing tactics to expand their companies.

That means what you’ll get are tried and trued real-world techniques & concepts that you can customize and use for your own business! Why not learn from those who have already made it instead of trying to learn all these digital marketing strategies yourself?!
Flow of the event:

Check in will start at 6:30 PM. The panel will begin promptly at 7PM, which is followed by Q&A with the audience. Then, the networking hour will begin where complimentary drinks and bites will be served.

Date: April 29th
Time: 7PM – 9PM
Venue: Blank Spaces
Address: 1450 2nd St. Santa Monica, CA, CA 90013


Katie Rosen – Co-Founder of Fab, Fit, Fun

Courtney Lear – Digital Marketing Director of Unique Vintage

Sarah Park – Marketing & PR Manager of Miss Me Jeans

Ferial Moloo – Founder of 365 Hangers

Ellen Bennett – Founder & Designer of Hedley & Bennett

Scroll down for their bios.


*Tickets are non-refundable



How To Pitch Your Brands To EditorsKatie Kitchens co-founded Fab Fit Fun in 2010, an award-winning multi-platform lifestyle brand that delivers readers the latest and greatest in fitness, nutrition, wellness, beauty and fashion — everything a woman needs to feel good from the inside out. Katie functions as Editor In Chief and overseas marketing, social media, sales, business development, and PR. Today, Fab Fit Fun continues to be one of the web’s fastest-growing daily e-mail newsletters and an influential force in social media with half a million fans.
How SOCIAL MEDIA, INFLUENCER, & CONTENT MARKETING Can Grow Your BusinessCourtney Lear is the Digital Marketing Director of Unique Vintage, a Southern California based online retailer that offers vintage-inspired fashion with a modern twist. Specializing in retro clothing since 2003, the brand is known for its attention to mid-century sensibilities and their appreciation for the Atomic era. With over 5 years of digital marketing experience, Courtney is responsible for developing and growing the Unique Vintage brand through multichannel online marketing campaigns, spanning from social media, affiliate & influencer campaigns, email, & SEO.
How SOCIAL MEDIA, INFLUENCER, & CONTENT MARKETING Can Grow Your BusinessSarah Park is a Southern California native with a love for all things fashion since she can remember. She started working for Miss Me five years ago and has worked her way up to become the Marketing and PR Manager. Sarah oversees marketing, e-commerce, social media, and public relations for the brand. Previously, Sarah worked for Lucky Magazine and Footwear News in their Advertising Department.

How SOCIAL MEDIA, INFLUENCER, & CONTENT MARKETING Can Grow Your BusinessFerial Moloo, an entrepreneur by heart, is working in the areas of fashionTECH, digital content, gamification, and social media. Her company, 365HANGERS has an extensive presence in fashion and lifestyle collaborations. With company’s recently launched fashion app Style Scavenger, 365HANGERS is now among the most prominent fashionTECH companies in Los Angeles. 365HANGERS was mentioned for its unique business model by NBC, LA Business Journal, Business Rock Stars, Venture Beat, CBS, Examiner Los Angeles, TBN, All You Magazine, AWS, My Fashion Database, and by many other industry influencers and media entities.


How SOCIAL MEDIA, INFLUENCER, & CONTENT MARKETING Can Grow Your BusinessEllen Bennett founded Hedley & Bennett, a handmade and custom designed apron company, at the age of 24. As a line cook, she knew all too well the poor quality and style of aprons she was forced to wear daily. In creating Hedley & Bennett, Ellen turned that frustration and her experience in the kitchen into a solution.The company has quickly expanded and her aprons can be found in more than 800 restaurants worldwide with celebrity chef fans such as Martha Stewart, Alton Brown, Grant Achatz and many more. Hedley & Bennett aspires to be more than just aprons, but in doing so they’re out to make the ordinary extraordinary.

Blank Spaces