This is Our Blog

February 18, 2016

How Selling Your Fashion Line Can Help Buyers


So you may notice that the video quality of this episode is a bit wimpy, which explains the frustrated face I have on the thumbnail. That’s because the natural lightning that I usually rely on was not working in my favor today – the rain clouds were covering my best friend, the sun!
Because of that, I considered re-recording the entire thing on another day, which would have postponed the publishing of this week’s video to next week.
I really didn’t want to do that so, I got creative with this one and mixed in some footage that didn’t rely on lighting at all.
The result – a video that I can confidently share because it continues to provide you with valuable and helpful information.
If you haven’t already noticed, I’m attempting to convince you to watch my video just like brand owners or designers do when they sell their new fashion line to buyers.
But for some, sales can be intimidating, nerve-wrecking, and even scary. Feelings of insecurity creep in. In fact, some fear they could be wasting the buyer’s time.
But how can you be wasting their time if you have something that can potentially make their store more money, which in turn, make their lives financially better off, right?
That’s why I don’t want you to think of selling your line to buyers as just selling. Instead think of it as helping. You’re helping them make more money!
So, I’m going to show you 5 tips on how to sell with the intention to help, which is more effective than just selling with the intention to sell.
Once you’ve had a chance to watch, join me in the discussion below by sharing any tips you have that help made selling a more enjoyable experience for you. Links to other posts, videos, etc. will be deleted as they come across as spammy.
Sign up for enrollment information on our upcoming course, How To Sell Your Fashion Line To Retailers.  
Should you like this video, I’d be so grateful if you like and share this with your friends.
Thanks so much for watching and I wish you all a beautiful rest of the week!