Visual storytelling on Facebook is a great way to promote your fashion brand. Posts with images actually get 53% more likes than posts with no images. Interesting right? It shows that people are more likely to stop and engage with content that is visually stimulating. This is why visuals are so important when it comes to telling your fashion brand’s unique story on Facebook. Now, what do I mean by storytelling? Don’t worry, it has nothing to do with you coming up with a fairy tale about a prince and princess living happily ever after. It simply means sharing your brand message through creative dialogue. To do this with visuals, you’ve got a few options:
1. Create eye-pleasing photo collections. Here’s an example from Arden B as they appeal to their customers about Valentine’s Day outfits. Their sexy brand and the romance of V-Day is clearly depicted through their flirty lace mini dress.
2. Create stand-alone campaigns that continuously runs. Here’s an example from Michael Kors regarding their brand’s emphasis on the jet-setting life. The continuously present these visual images depicting people traveling in luxury, which is what their sportswear brand is all about.
3. Let your fans join in on the fun. Fans love to post photos of how they, themselves, see your fashion brand. If it aligns with your story, why not share it. Fans absolutely adored being recognized and they enjoy feeling like you care and know about them. Here’s an example from one of our very own FAB Counsel members, Shawl Dawls. This not only shows how much their fans love their shawls, but it also gives future customers the confidence to buy their products.
4. Let your fans in. People love to know what happens behind the scenes of their favorite fashion brand. Share your fun company activities, take photos of your founders and your staff – just show the human element behind your company. Here are examples from Tieks, a foldable flat shoe line that does a great job sharing the inside workings of their brand.
5. Show that you care about besides your company! Yes, you’re on social media to promote your fashion brand. But people are genuinely good and would rather support a line that also works to make a difference in the world. However you do that, illustrate it on Facebook! Here’s an example from Michael Kors on their commitment to ending world hunger.
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